Must-Visit Attractions in Asakusa: Experience the Heart of Traditional Tokyo

Asakusa is one of Tokyo’s most iconic sightseeing areas, known for its rich history, traditional culture, and vibrant atmosphere. Popular with both locals and tourists from around the world, Asakusa is filled with historic landmarks and nostalgic charm. In this article, we’ll introduce the best spots you shouldn’t miss when visiting Asakusa.

● Senso-ji Temple – Tokyo’s Oldest Temple

Senso-ji Temple is the oldest temple in Tokyo, with a history spanning over 1,400 years. It’s the centerpiece of Asakusa tourism. Walking through the iconic Kaminarimon Gate leads you to the bustling Nakamise Shopping Street, with the main hall and the five-story pagoda just ahead.

During the day, the temple is lively with worshippers and tourists, while at night it’s beautifully illuminated, offering a magical and serene atmosphere. Whether day or night, Senso-ji’s allure is timeless.

• Address: 2-3-1 Asakusa, Taito-ku, Tokyo 111-0032
• Access: 5-minute walk from Asakusa Station (served by Tobu, Tokyo Metro Ginza Line, Toei Asakusa Line, and Tsukuba Express)

● Nakamise Shopping Street – Great for Souvenirs & Street Food

Nakamise Shopping Street stretches for about 250 meters from Kaminarimon Gate to Senso-ji Temple. Known as one of Japan’s oldest shopping streets, it features around 90 stores selling traditional snacks like ningyo-yaki, rice crackers, and dango, as well as souvenirs and Japanese-style goods.

Some shops even offer live demonstrations, allowing you to enjoy freshly made treats on the spot. Most stores are open from 9–10 AM until 5–6 PM, so visiting in the morning or early afternoon is ideal.

• Address: 1-36-3 Asakusa, Taito-ku, Tokyo 111-0032
• Access: 3-minute walk from Asakusa Station (Tobu, Metro, Toei)

● Asakusa Culture and Tourist Information Center – Free Viewpoint & Services

Located right in front of Kaminarimon Gate, the Asakusa Culture and Tourist Information Center offers helpful multilingual support (Japanese, English, Chinese, Korean), free sightseeing brochures, and internet-access PCs. Free charging outlets are also available—perfect for a quick rest or planning your next destination.

Don’t miss the free observation deck on the 8th floor, offering a panoramic view of Asakusa and the Tokyo Skytree. There’s also a café where you can take a break with a great view.

• Address: 2-18-9 Kaminarimon, Taito-ku, Tokyo
• Hours: 9:00–22:00 (may vary by facility)
• Access: 1–5 min walk from all Asakusa Station lines

● Azumabashi Bridge – The Best Spot for Sakura and Skytree Views

Azumabashi Bridge spans the Sumida River and connects Asakusa with the Tokyo Skytree area. It’s especially popular during cherry blossom season, with stunning views of the Skytree and the 640 cherry trees of Sumida Park—one on each side of the river.

Nearby is the golden “Flamme d’Or” sculpture in front of the Asahi Beer headquarters, creating a quintessential Tokyo photo spot. During the Sakura Festival, the trees are illuminated at night, offering a magical experience both day and night. You can also enjoy the view from a yakata-bune boat cruise on the river.

• Address: 2-9-8 Azumabashi, Sumida-ku, Tokyo
• Access: 5-minute walk from Asakusa or Honjo-Azumabashi Station

● Asakusa Shrine (Sanja-sama) – A Spiritual Spot for Love and Harmony

Asakusa Shrine, located right next to Senso-ji Temple, is dedicated to three deities and known affectionately as “Sanja-sama.” It’s revered as a powerful spot for matchmaking, love, and marriage blessings.

The shrine features rare “Meoto Komainu” (husband-and-wife guardian lions), symbolizing marital harmony. Asakusa Shrine is also famous for the Sanja Matsuri, a major traditional festival held each May, attracting huge crowds to see the thrilling mikoshi (portable shrine) parades.

• Address: 2-3-1 Asakusa, Taito-ku, Tokyo 111-0032
• Access: 7–10 minute walk from Asakusa Station

● Asakusa Hanayashiki – Japan’s Oldest Amusement Park

Asakusa Hanayashiki opened in 1853 and is Japan’s oldest amusement park. It offers a retro atmosphere and photogenic rides such as the iconic Panda Cars® and Swan Rides—perfect for families, couples, and nostalgic visitors.

Don’t miss the oldest roller coaster in Japan, which offers a surprisingly thrilling ride as it speeds past buildings. You can also shop for cute retro-themed souvenirs featuring the Panda Car® mascot (a registered trademark of Hanayashiki Co., Ltd.).

• Address: 2-28-1 Asakusa, Taito-ku, Tokyo 111-0032
• Hours: 10:00–18:00 (varies by season/weather)
• Access: 3–5 min walk from Asakusa Station (various lines)

● Imado Shrine – Origin of the Lucky Cat and a Love Power Spot

Imado Shrine is another famous matchmaking shrine in Asakusa, often called a “marriage-hunting shrine.” It’s said to be the birthplace of the maneki-neko (beckoning cat), based on its roots in Imado-yaki pottery that included cat figurines as early as the 16th century.

The shrine offers cute ema (votive plaques) and goshuin (stamp books) featuring a pair of beckoning cats, popular among visitors for love and luck. It was founded in 1063 by Minamoto no Yoriyoshi and his son Yoshiie, who brought the spirit of Iwashimizu Hachiman from Kyoto.

Fans of history will also appreciate the stone marker commemorating the death site of Okita Sōji, a famous samurai from the Shinsengumi. The shrine is also part of the Asakusa Seven Lucky Gods pilgrimage, housing Fukurokuju.

• Address: 1-5-22 Imado, Taito-ku, Tokyo 111-0024
• Access: About 15-minute walk from Asakusa Station

● Kappabashi Kitchenware Town – A Mecca for Cooking Lovers

Kappabashi Dogu-gai (Kitchenware Street) is a specialized shopping street for cooking tools, located between Asakusa and Ueno. With over 100 years of history, it spans about 800 meters and features around 170 stores selling professional-grade kitchenware, utensils, tableware, packaging, and food samples.

Originally founded by antique dealers in the Taisho era along the former Shinbori River, it now attracts chefs, culinary enthusiasts, and tourists alike. Most shops also cater to retail customers, making it a great place to find Japanese-style cooking tools or unique souvenirs.

Some stores even offer food sample-making workshops—a fun experience especially for international visitors. Every October, the Kappabashi Tool Festival is held around “Tool Day” (October 9), featuring special deals and live events.

• Address: 3-18-2 Matsugaya, Taito-ku, Tokyo 110-0036
• Access: 5-minute walk from Tawaramachi Station (Tokyo Metro), 6 minutes from Iriya Station (Hibiya Line), or 5 minutes from TX Asakusa Station