Outdoor Shops in Harajuku and Shibuya Vol.1

Perfect for Winter Activities and Snow Sports: Explore THE NORTH FACE and Patagonia Stores in Tokyo

The Harajuku and Shibuya area is home to some of Japan’s most popular outdoor brand stores.
Among them, THE NORTH FACE and Patagonia offer a wide range of high-performance gear designed for serious activities like mountaineering, snowboarding, and trail running.
In this article, we’ll introduce four THE NORTH FACE stores and two Patagonia stores around Harajuku.
Each shop has a distinct concept and product lineup, so find the one that best matches your outdoor style and lifestyle.

THE NORTH FACE Mountain

Address: 1F, Harajuku Sophia Building, 6-10-11 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00–20:00
Closed: Wednesday

This flagship store offers high-end gear for mountain climbing, trail running, and other outdoor pursuits.
You’ll find advanced performance wear designed for serious winter expeditions and rugged terrain.
The collection is also perfect for those who want to incorporate technical outdoor wear into their everyday fashion.

THE NORTH FACE STANDARD

Address: Hara Building 1–4F, 6-10-9 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00–20:00
Closed: Irregular

With the concept of “STANDARD OF LIVING PACKAGE,” this store bridges outdoor performance and urban lifestyle.
It offers functional apparel and bags that fit both outdoor adventures and city life — even business use.
The curated selection includes items ideal for camping and travel, combining utility and modern design.

THE NORTH FACE 3 (march)

Address: 1F, NA Building, 6-10-8 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00–20:00
Closed: Irregular (usually Wednesday)

The only women’s specialty store among THE NORTH FACE’s directly managed shops in Tokyo.
It carries a wide range of products — from outdoor and camping wear to lifestyle items for daily use.
Friendly female staff provide fitting and styling advice, making it easy to find the perfect outfit.
You can also browse related brands such as macpac from the Goldwin group.

THE NORTH FACE KIDS HARAJUKU

Address: 1F, Grandir Jingumae, 6-15-9 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00–20:00
Closed: Wednesday

A popular store specializing in kids’ outdoor wear.
The lineup includes functional yet stylish apparel and accessories perfect for outdoor play or everyday wear.
With plenty of cute items that make great gifts, it’s an ideal stop for family shoppers.
Conveniently located along Meiji Street, it’s easy to visit together with other THE NORTH FACE stores nearby.

Patagonia Tokyo Shibuya

Address: 1–2F, 6-16-8 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00–19:00
Closed: Every third Wednesday of the month

The flagship Patagonia store in the Shibuya area.
It offers a comprehensive selection of apparel and gear for climbing, trekking, skiing, and snowboarding.
The space reflects Patagonia’s strong commitment to environmental sustainability, inviting visitors to explore an eco-conscious outdoor lifestyle.

Patagonia Tokyo Harajuku / Outlet

Address: 1F, Gym Avenue, 3-18-24 Jingumae, Shibuya-ku, Tokyo
Hours: Weekdays 12:00–19:00 / Weekends & Holidays 11:00–18:00
Closed: Every third Wednesday of the month

Located along Harajuku Street, this outlet store features a unique circular building and a relaxed atmosphere.
It offers discounted outdoor wear as well as surfboards, wetsuits, and other board sports gear.
You’ll also find plenty of casual items that can be worn both in the city and outdoors, making it a fun stop during a stroll around Harajuku.

Summary

The Harajuku and Shibuya area is packed with flagship stores from top outdoor brands, each with its own focus — from mountaineering and camping to snowboarding and trail running.
Whether you’re a serious adventurer or just looking to enjoy outdoor-inspired fashion, you’ll find plenty of inspiration here.
Next time you’re exploring Tokyo, take a walk through Harajuku and discover the latest in outdoor gear and lifestyle design.