Shibuya & Harajuku Outdoor Shop Guide ②

Top 6 Stores for Outdoor and Winter Sports Gear in the Heart of Tokyo

In our previous feature, “[Shibuya & Harajuku Outdoor Shop Guide ①]” we introduced flagship stores of THE NORTH FACE and Patagonia, two of Japan’s most popular outdoor brands.
This time, we continue the series with a selection of outdoor, winter sports, and board sports stores located around Shibuya and Harajuku—perfect for those looking for functional gear, stylish activewear, or lifestyle-oriented outdoor fashion.

Whether you’re planning a snowboarding trip or just want urban outdoor style that fits your city life, these stores are a must-visit during your stay in Tokyo.

OSHMAN’S Harajuku

Address: 1-9-18 Jingumae, Shibuya-ku, Tokyo 150-0001 (2F/3F)
Hours: 11:00 AM – 8:00 PM / Irregular holidays
Official Website: https://www.oshmans.co.jp

A lifestyle store that curates items for surfing, outdoor activities, running, and fitness.
OSHMAN’S Harajuku carries a wide range of popular brands such as THE NORTH FACE and Patagonia, offering carefully selected items by experienced buyers.
It’s a great place for travelers looking for urban-style sportswear that seamlessly blends outdoor performance and city fashion.

Snow Peak Omotesando

Address: 6-2-6 Jingumae, Shibuya-ku, Tokyo 150-0001
Hours: Mon–Thu & Sun 11:00 AM – 8:00 PM / Fri–Sat 11:00 AM – 9:00 PM
Closed: None

A flagship store of Japan’s leading outdoor brand, Snow Peak, famous for its philosophy of creating only gear that staff themselves would want to use.
Their collection includes highly functional and beautifully designed apparel and camping equipment.
The store’s concept perfectly connects the urban lifestyle with the natural outdoors, making it a great stop for anyone seeking durable and stylish gear.

Burton Flagship Tokyo

Address: 5-17-4 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 AM – 8:00 PM / Irregular holidays

Founded in 1977 by Jake Burton in the United States, BURTON has become one of the most iconic brands in the snowboarding world.
Known for its innovative snowboards and gear, BURTON also offers outerwear and street-style apparel that can be worn both on and off the slopes.
If you’re a snowboard enthusiast or looking to experience the snow culture of Japan, this store is a must-visit in Harajuku.

FEELS Snowboardshop

Address: Chambre 15, Room 306, 3-15-8 Jingumae, Shibuya-ku, Tokyo 150-0001
Hours: 11:00 AM – 8:00 PM
Website: https://feelssnow.com/

For over 25 years, FEELS Snowboardshop has been supporting riders who see snowboarding not just as a sport, but as a lifestyle and culture.
The shop offers a curated selection of reliable, high-quality gear and accessories, with personalized fitting and setup advice.
It’s the perfect place for anyone—from beginners to advanced riders—looking to find gear that truly matches their riding style.

Murasaki Sports Harajuku Meiji-dori

Address: 3-22-9 Fujimaki Building, Jingumae, Shibuya-ku, Tokyo 150-0001
Hours: 11:00 AM – 8:00 PM
Website: https://shop.murasaki.jp/detail/305/

A popular action sports store offering a wide range of gear for surfing, snowboarding, skateboarding, and BMX.
Located along Meiji Street, this branch embodies Harajuku’s street-culture vibe while catering to all types of active lifestyles.
If you’re into Japanese street style or outdoor sports, this shop is worth checking out for both gear and fashion inspiration.

Murasaki Sports Shibuya Spain-zaka

Address: 13-8 Chitose Kaikan 1F, Udagawa-cho, Shibuya-ku, Tokyo
Hours: 11:00 AM – 8:00 PM
Website: https://shop.murasaki.jp/detail/307/

A compact but well-curated store in Shibuya’s lively Spain-zaka area, specializing in snowboarding and surfing gear.
The knowledgeable staff provide excellent advice for selecting and tuning equipment, making it ideal for visitors looking to upgrade their setup.
Its central location also makes it easy to drop by while exploring Shibuya’s shopping streets.

Montbell Shibuya Store

Address: 11-5 Udagawa-cho, Shibuya-ku, Tokyo (Montbell Shibuya Building B1–5F)
Hours: 10:30 AM – 9:00 PM

One of Japan’s largest outdoor specialty stores, Montbell Shibuya spans multiple floors dedicated to camping, hiking, and climbing gear.
The store features a full-size indoor climbing wall and offers extensive collections for men, women, and kids.
If you’re preparing for a hiking or winter trip in Japan, this is a one-stop shop for everything from base layers to technical outerwear.

Summary

The Shibuya and Harajuku area is packed with outdoor, snowboarding, and lifestyle stores that connect city life with nature.
Whether you’re looking for technical winter gear, sustainable outdoor wear, or Japan’s latest street-outdoor fashion, you’ll find plenty of options within walking distance.
Next time you’re in Tokyo, take a stroll through this area and discover how seamlessly the outdoor culture blends into the city.