When winter reaches its zenith in Hokkaido, the city of Sapporo undergoes a breathtaking metamorphosis into a “Museum of Snow and Ice.” Drawing over 2 million global travelers, the Sapporo Snow Festival (Yuki Matsuri) is a world-class spectacle where the majesty of towering snow monuments, the crystalline brilliance of ice sculptures, and the vibrant energy of northern Japan converge into a singular, unforgettable experience.
What began in 1950 as a humble display of six sculptures by local students has evolved over three-quarters of a century into a premier international cultural event. We present to you the definitive 2026 guide, preserving every intricate detail to ensure your journey is nothing short of extraordinary.
Contents
🗓️ The Grand Opening: 2026 Dates, Venues & Essential Access
【Festival Period】 February 4 (Wed) – February 11 (Wed / National Holiday), 2026
The following are the details for each venue. Please note that information is subject to change; we highly recommend verifying the latest updates on the official website before your visit.
Official Website: https://www.snowfes.com/
【Odori Site: A 1.5km Gallery in the Heart of the City】
Location：Odori Nishi 1-chome to 12-chome, Chuo-ku, Sapporo, Hokkaido
Duration：February 4 (Wed) – February 11 (Wed), 2026
Illumination Sunset to 10:00 PM
Overview：The centerpiece of the festival, Odori Park, is transformed into a white-silver fantasy. Featuring five massive main snow sculptures alongside smaller works of civic passion, this site spans 12 blocks and serves as the festival’s primary stage.
Access：Immediately adjacent to “Odori Station” (Namboku, Tozai, and Toho Subway Lines).
【Tsudome Site: A Winter Adventure Playground】
Location：885-1 Sakaemachi, Higashi-ku, Sapporo, Hokkaido
Duration：February 4 (Wed) – February 11 (Wed), 2026
Hours：10:00 AM – 4:00 PM (Note: Reception may close early during peak congestion)
Overview：The interactive hub of the festival, offering dynamic snow slides and snow rafting. The indoor area features a Hokkaido gourmet zone and attractions for all ages, ensuring a comfortable winter leisure experience.
Access：15-minute walk from “Sakaemachi Station” (Toho Subway Line) or via dedicated shuttle bus.
【Susukino Site: Crystalline Palaces Under Neon Lights】
Location：Minami 4-jo Nishi 4-chome to Minami 6-jo Nishi 4-chome, Chuo-ku, Sapporo
Duration：February 4 (Wed) – February 11 (Wed), 2026
Illumination Until 11:00 PM (Until 10:00 PM on the final day)
Overview：Known as “Susukino Ice World,” this site showcases exquisite and grand ice sculptures that illuminate the entertainment district. It is a mystical night spot where one can truly appreciate the divine transparency of ice art.
Access：Directly connected to “Susukino Station” (Namboku Subway Line).
Please note: No dedicated parking is available at any venue. We recommend utilizing Sapporo’s sophisticated public transportation system.
📜 Odori Site: An Odyssey of Snow Art and Emotion
As you walk from West 1-chome to 11-chome, every step reveals a new marvel.
1-chome：J:COM Square (The Hub of Experience & Healing)
Snowboarding Experience: Try “Yukita” (Snow-boarding), a new sensation where you surf the snow in your own winter boots. Don’t miss the Fujifilm “instax mini LiPlay™” booth to capture and print your best moments instantly.
Aromatic Footbath (Natural Island): A luxurious footbath experience by a premier Hokkaido skincare brand. Infused with calendula oil essence, the steam nourishes your skin and warms your soul with natural botanical scents.
The Snow Lounge: A sophisticated retreat featuring curated cocktails from “The Gate Hotel Sapporo” and immersive 3D surround sound by “Sapporo View Hotel Odori Park.” It is a sanctuary for the senses.
2-chome：Citizens’ Square (A Resonance of Passion)
Community Sculptures: Home to 80 unique sculptures crafted by local citizens, reflecting humor and current trends. Alongside 9-chome, this area represents the heart and spirit of the local community.
3-chome：Sapporo Smile Square (Dynamic Action on Ice)
Smile Rink Sapporo: An open-air skating rink accessible to everyone (rental skates included). Pre-opening starts Jan 28, featuring professional performances and a special tasting event for warm Shin Ramyun. (Admission: Adults ¥3,000 / Students ¥1,000, including skate rental)
4-chome：STV Square (Ancient Prayers in Snow)
Giant Sculpture: “Prayer – A Message from the Jomon Era”: A 13-meter tall reproduction of the National Treasure “Kakkū” (Hollow Clay Figure). This monument pays homage to the Jomon people’s harmony with nature over 10,000 years, reminding modern visitors of the profound beauty in environmental reverence.
5-chome：Doshin Snow Square (Equestrian Elegance & The Future)
Giant Sculpture: “Thoroughbreds Toward Glory”: Hokkaido is Japan’s premier horse-breeding region. This sculpture depicts the moment a champion horse charges toward a bright future. At night, a high-definition projection mapping show brings the race to life with light and sound against the snowy canvas.
6-chome：Snow Art Square (Artistry & Culinary Delights)
Artistic Carvings: Five artists from the Hongo Shin Memorial Museum of Sculpture use snow as their medium to push the boundaries of contemporary art.
Yu-Gi-Oh! GX: In celebration of its 20th anniversary, the protagonist Jaden Yuki (Judai Yuki) is immortalized in a powerful snow carving.
Local Gourmet: Visit the “Tokibi House” to enjoy Sapporo’s famous grilled corn on the cob, a beloved Odori Park tradition.
7-chome：HBC Square (Architectural Heritage Reborn)
Giant Sculpture: “Hokkaido University Furukawa Hall”: Celebrating the 150th anniversary of Hokkaido University, this Meiji-era modernist masterpiece is recreated with stunning precision. From the mansard roof to the delicate towers, the Self-Defense Forces’ engineering brings this history to life.
Anime Paradise: This block features the highest density of sculptures, including fan favorites like “The Dangers in My Heart,” “PUI PUI Molcar,” and “Identity V.”
8-chome：Snow HTB Square (The Pinnacle of Samurai Spirit)
Giant Sculpture: “Aizu Tsuruga Castle”: Using the “Ice Block Construction Method,” Japan’s only red-tiled castle is perfectly replicated in snow. This monument honors the resilience of the samurai spirit from 1384 through the end of the Edo period.
9-chome：Citizens’ Square (Festivities & Hokkaido Flavors)
Medium Sculpture: “Hokkaido Sweets Party”: A celebratory piece by the “101 Members Association” featuring animals preparing a giant cake made of Hokkaido’s finest dairy and fruits.
Hokkaido Food Court: A culinary destination featuring regional specialties: Ishikari hot pot, grilled scallops, fresh crab, and authentic Sapporo ramen.
10-chome：UHB Family Land (Galactic Legends & Thrills)
Giant Sculpture: Star Wars “The Mandalorian & Grogu”: Commemorating the upcoming May film release, the lone bounty hunter and his companion Grogu appear as legends in snow.
Medium Sculpture: “Snow Man 5th Anniversary”: A special tribute to one of Japan’s most iconic idol groups.
Cup Noodle Mystery Meat Slider: A massive interactive slide celebrating 55 years of the brand. Afterward, enjoy a fresh Cup Noodle delivered directly from the Chitose factory.
11-chome：International Square (Global Bonds)
International Snow Sculpture Contest: Teams from 10 countries, including Thailand and Hawaii, compete in the 50th annual contest. Watching the process (Feb 4–6) is a highlight of cultural exchange.
Snow Miku (Hatsune Miku): Sapporo’s virtual ambassador returns in a “Patisserie” outfit. Nightly light shows feature the 2026 theme song.
Sanrio Sculptures: Hello Kitty and Pompompurin appear in a digital-linked sculpture display, warming hearts with a message of smiles.
🎿 Tsudome Site: A Five-SENSORY Snow Experience
A premier interactive resort for families and adventure seekers.
Outdoor Activities: The “Chikin Ramen Tube Slider” and high-speed snow rafting offer adrenaline-pumping fun. On Feb 4, witness the high school snow sculpture competition, where young talent takes center stage.
Indoor Comfort: Escape the chill in the massive dome featuring the 12-meter “Titan” slide and the “Air Time Run” obstacle course. The indoor food court, nursing rooms, and changing facilities provide elite-level hospitality for luxury families.
💎 Susukino Site: A Neon & Ice Fantasia
The “Susukino Ice World” transforms the entertainment district into a dazzling corridor of glass-like art.
Artistic Ice Sculptures: 60 masterpieces, including the famous “Fish in Ice” sculptures and competitive carvings.
Block A: “America 250”: A special grand sculpture, the “Deloitte Tohmatsu Ice Capitol,” celebrates the 250th anniversary of the United States.
Interactive Hospitality: Enjoy live ice-carving demonstrations, free photography services against stunning backdrops, and exclusive photo cards to commemorate your visit.
Pedestrian Zone: Street access is granted from 3:00 PM (10:00 AM on weekends) until 11:00 PM, allowing for intimate viewing of these crystalline treasures.
📍 The Connoisseur’s Guide to Winter in Sapporo
【The Ultimate Itinerary】 Base your stay in the refined districts of Sapporo Station, Odori, or Susukino. Start your day with premium seafood at Nijo Market, take in the panoramic winter vistas from Mt. Moiwa in the afternoon, and lose yourself in the festival illuminations at night. Conclude your evening with “Keyaki” miso ramen or a Genghis Khan BBQ—the true Sapporo way.
【The Art of Staying Warm: Essential Winter Gear】 With average temperatures at -2.3°C (27°F), hats, gloves, and non-slip footwear are non-negotiable. To endure the Hokkaido chill like a pro, your secret weapon is the Hokkairo (disposable heat pack). Simply place them in your pockets or shoes for instant, long-lasting warmth. For a seamless experience, we recommend ordering these essentials on Amazon before your arrival.
・Essential Winter Gear: Heat Packs (Hokkairo)
For a more sophisticated shopping experience, consult our “Amazon Japan Guide for Travelers,” covering hotel delivery hacks and expert payment tips for international visitors.
・Complete Guide to Amazon Japan: Hotel Delivery & Expert Tips
Convenient luggage storage is available at Sapporo and Odori Stations. Travel light, stay warm, and immerse yourself in the white-silver artistry of the north.
