Discover Vintage Fashion in Shimokitazawa, Tokyo: 2 Must-Visit Shops

Shimokitazawa is a vibrant Tokyo neighborhood where music, art, and street fashion intersect. Known for its creative energy, this area attracts vintage enthusiasts and cultural explorers alike. In this guide, we introduce two standout vintage shops in Shimokitazawa that capture the essence of Tokyo’s street culture. Both shops offer unique styles that appeal not only to vintage lovers but also to international travelers seeking an authentic Tokyo fashion experience.

BETTER

Shop name: BETTER
Address: 2-19-16 Cosmo Kitazawa Bldg 1F, Setagaya-ku, Tokyo, Japan
Hours: 12:00–20:00 (Open daily)
Phone: 03-6450-8399
Website: https://better.official.ec/

Opened in 2017 as a branch of a popular Chiba vintage store, BETTER reflects a deep connection with music and street culture. The shop’s selection emphasizes 90s influences such as hip-hop, R&B, and skateboarding, giving each piece a distinctive cultural flair.

Inside the store, you’ll find a mix of classic brands like Ralph Lauren, alongside select vintage pieces from the 1950s and 1960s. The shop goes beyond standard Americana, featuring unique designs and street-style items. BETTER provides visitors with the joy of discovering fashion cultures they might not know, making it a quintessential Shimokitazawa experience.

DAMAGEDONE Shimokitazawa

Shop name: DAMAGEDONE Shimokitazawa
Address: 2-30-10 Hamabe Bldg 202, Setagaya-ku, Tokyo, Japan
Hours: 12:00–20:30
Phone: 03-6416-8958

DAMAGEDONE, a long-established select shop founded in the 1980s in Machida, opened its Shimokitazawa location in 2018. Positioned in a redeveloped, trendy area, it has become a hotspot for fashion-conscious visitors.

The store offers a wide variety of vintage and deadstock items directly sourced from the United States, as well as current collections from popular brands. In addition, many items are remade or customized in-store, providing a fresh take on vintage fashion. DAMAGEDONE delivers a space infused with American culture, where you can find one-of-a-kind pieces unavailable elsewhere.

Each vintage shop in Shimokitazawa showcases the owner’s unique vision and cultural influences. Start your exploration with these two stores, then wander the streets to uncover your own favorite pieces. This series will continue to highlight more must-visit shops in Shimokitazawa, as well as nearby cafes and lifestyle stores. Experience “Tokyo’s Vintage Culture” in the heart of Shimokitazawa.