7 Best Outdoor Gear Stores in Shibuya & Harajuku (2026 Edition)
Discover the best Japanese outdoor gear in Tokyo’s trendiest districts. From Snow Peak’s minimalist aesthetics to high-performance camping equipment, this 2026 guide features essential stores in Shibuya and Harajuku for discerning travelers.
In our previous feature, “[Shibuya & Harajuku Outdoor Shop Guide ①]”, we introduced flagship stores of THE NORTH FACE and Patagonia, two of Japan’s most popular outdoor brands.
This time, we continue the series with a selection of outdoor, winter sports, and board sports stores located around Shibuya and Harajuku—ideal for travelers looking for functional gear, stylish activewear, or lifestyle-oriented outdoor fashion.
OSHMAN’S Harajuku
Address: 2F/3F, 1-9-18 Jingumae, Shibuya-ku, Tokyo Hours: 11:00 AM – 8:00 PM Official Website: https://www.oshmans.co.jp/shop/
A lifestyle store that curates items for surfing, outdoor activities, running, and fitness. OSHMAN’S Harajuku carries a wide range of popular brands such as THE NORTH FACE and Patagonia, offering carefully selected items by experienced buyers. It’s a great place for travelers looking for urban-style sportswear that seamlessly blends outdoor performance and city fashion.
Snow Peak Omotesando
Address: 6-2-6 Jingumae, Shibuya-ku, Tokyo Hours: 11:00 AM – 8:00 PM Official Website: https://ec.snowpeak.co.jp/
A flagship store of Japan’s leading outdoor brand, Snow Peak, famous for its philosophy of creating only gear that staff themselves would want to use. Their collection includes highly functional and beautifully designed apparel and camping equipment. The store’s concept perfectly connects the urban lifestyle with the natural outdoors, making it a great stop for anyone seeking durable and stylish gear.
Planning to experience Japan’s great outdoors after shopping? Depending on the season, travelers often choose guided tours around Mt. Fuji or nearby mountain areas.
Founded in 1977 by Jake Burton in the United States, BURTON has become one of the most iconic brands in the snowboarding world. Known for its innovative snowboards and gear, BURTON also offers outerwear and street-style apparel that can be worn both on and off the slopes. If you’re a snowboard enthusiast or looking to experience the snow culture of Japan, this store is a must-visit in Harajuku.
FEELS Snowboardshop
Address: Jinguumae 3-15-8 306, Shibuya, Tokyo Hours: 1:00 PM – 7:00 PM Closed: Wednesdays Official Website: https://mildcore.base.shop/
For over 25 years, FEELS Snowboardshop has been supporting riders who see snowboarding not just as a sport, but as a lifestyle and culture. The shop offers a curated selection of reliable, high-quality gear and accessories, with personalized fitting and setup advice. It’s the perfect place for anyone—from beginners to advanced riders—looking to find gear that truly matches their riding style.
Murasaki Sports Harajuku Meiji-dori
Address: 3-22-9 Jingumae, Shibuya-ku, Tokyo Hours: 11:00 AM – 8:00 PM Official Website: https://www.murasaki.jp/
A popular action sports store offering a wide range of gear for surfing, snowboarding, skateboarding, and BMX. Located along Meiji Street, this branch embodies Harajuku’s street-culture vibe while catering to all types of active lifestyles. If you’re into Japanese street style or outdoor sports, this shop is worth checking out for both gear and fashion inspiration.
Murasaki Sports Shibuya Spain-zaka
Address: 1F, 13-8 Udagawacho, Shibuya-ku, Tokyo Hours: 11:00 AM – 8:00 PM Official Website: https://www.murasaki.jp/
A compact but well-curated store in Shibuya’s lively Spain-zaka area, specializing in snowboarding and surfing gear. The knowledgeable staff provide excellent advice for selecting and tuning equipment, making it ideal for visitors looking to upgrade their setup. Its central location also makes it easy to drop by while exploring Shibuya’s shopping streets.
Montbell Shibuya Store
Address: 11-5 Udagawacho, Shibuya-ku, Tokyo Hours: 10:30 AM – 9:00 PM Official Website: https://www.montbell.jp/
One of Japan’s largest outdoor specialty stores, Montbell Shibuya spans multiple floors dedicated to camping, hiking, and climbing gear. The store features a full-size indoor climbing wall and offers extensive collections for men, women, and kids. If you’re preparing for a hiking or winter trip in Japan, this is a one-stop shop for everything from base layers to technical outerwear.
Summary
Shibuya and Harajuku are two of Tokyo’s most exciting areas for outdoor gear, snowboarding equipment, and lifestyle-focused sportswear. From globally recognized Japanese brands like Snow Peak and Montbell to action-sports specialists and street-style stores, this area offers a unique blend of performance and fashion.
All of the stores introduced in this guide are within walking distance, making it easy to explore multiple shops in a single afternoon. If you’re planning a shopping-focused trip to Tokyo, this area is an ideal starting point.
Looking to explore more shopping spots in Tokyo? Check out our Shibuya shopping guide to plan your route and discover even more must-visit stores.
